Privacy Policy – Pixelifact
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PRIVACY
POLICY

Last Updated: 28 February 2026

This Privacy Policy explains how Pixelifact Game Studio ("we", "our", or "us") collects, uses, and protects information when you use our mobile games and visit our website (). We are committed to protecting your privacy and processing only the data strictly necessary to operate, maintain, and improve our games. We do not sell, rent, or trade your personal data to any third party.

Section 01

Developer Information

Studio Pixelifact Game Studio
Location Ankara, Türkiye
Website
Section 02

Information We Collect

We do not directly collect personal information such as your name, email address, or phone number inside our games. We only process technical and operational data that is strictly necessary to provide a functioning game experience, fix issues, and serve ads.

Data Collected Automatically via Third-Party SDKs

Device model & OS version
Purpose: crash diagnostics & compatibility
Crash logs & diagnostics
Purpose: bug fixing via Firebase Crashlytics
Gameplay events & progress
Purpose: game improvement via Firebase Analytics
Country-level location
Purpose: regional analytics — not precise GPS
Advertising ID (GAID/IDFA)
Purpose: ad serving via AdMob (where consent given)
IP address
Purpose: processed by third-party services, not stored by us
Ad interaction data
Purpose: ad performance measurement via AdMob

We collect only the minimum data necessary to operate and improve our games. We do not collect names, email addresses, phone numbers, precise GPS location, payment information, or any account credentials.

Section 03

Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), the United Kingdom, and Switzerland, we process personal data under the following legal bases as defined by the General Data Protection Regulation (GDPR):

  • Legitimate Interests (Art. 6(1)(f)): Processing crash logs, device data, and aggregated analytics to maintain stable and functional games.
  • Consent (Art. 6(1)(a)): Personalized advertising via AdMob, where we collect consent through a Google-certified Consent Management Platform (CMP) before serving personalized ads.
  • Legal Obligation (Art. 6(1)(c)): Where processing is required to comply with applicable law.

You may withdraw your consent at any time by contacting us or through in-game settings where available.

Section 04

Third-Party Services We Use

Our games integrate the following third-party services. Each collects data under its own privacy policy, which we link below. We have no control over the data these services collect independently.

Google AdMob
Advertising — collects Advertising ID, device info, interaction data
Firebase Analytics & Crashlytics
Analytics & crash reporting — collects device data, app events, crash logs
Google Play Services
Optional platform features — leaderboards, achievements
Apple Game Center
Optional platform features — iOS only

We encourage you to review the privacy policies of these services. The presence of these services in our games does not constitute an endorsement of their data practices.

Section 05

How We Use the Information

All data collected through our games is used exclusively for the following purposes:

  • Providing and maintaining a stable game experience
  • Identifying and fixing crashes and technical bugs via crash logs
  • Understanding how players interact with our games to improve gameplay
  • Serving advertisements to support free-to-play game development
  • Complying with applicable legal obligations

We do NOT sell, rent, or share your personal data with third parties for their own marketing purposes. Data shared with third-party services (AdMob, Firebase) is governed by their respective privacy policies and is used only within those platforms.

Section 06

Advertising & Consent Management

Our games may display advertisements through Google AdMob to support free access to our games.

Types of Ads

  • Personalized ads: Shown only where the user has given explicit consent. These may use the Advertising ID (GAID/IDFA) to show relevant ads.
  • Non-personalized ads: Shown by default in regions requiring consent (EEA, UK, Switzerland) or to users who decline personalization. These do not use behavioral profiling.
  • Contextual ads: Shown to users identified as minors. No behavioral data is used.

Consent Management Platform (CMP)

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we use a Google-certified Consent Management Platform (CMP) compliant with IAB TCF v2.2. You will be presented with a consent dialog before any personalized advertising data is collected. You can update your consent preferences at any time through in-game settings.

Opting Out of Personalized Ads

You can opt out of personalized advertising at any time using the following platform controls:

  • Android: Settings → Privacy → Ads → Opt out of Ads Personalization
  • iOS: Settings → Privacy & Security → Apple Advertising → Personalized Ads (off)

Opting out does not remove ads entirely — you will still see non-personalized advertisements.

Section 07

Children's Privacy

We take children's privacy seriously and maintain compliance with applicable regulations in all regions where our games are distributed.

COPPA Compliance — United States (Updated June 2025)

In compliance with the Children's Online Privacy Protection Act (COPPA) and the FTC's updated COPPA Rule effective June 2025:

  • Our games are intended for a general audience and are not directed at children under 13.
  • We do not knowingly collect personal information from children under 13.
  • We do not require children to provide personal information to play our games.
  • Behavioral advertising and profiling are disabled for users identified as under 13.
  • We do not share or disclose data from children under 13 to third parties for non-integral purposes without verifiable parental consent.
  • If we discover personal information from a child under 13 has been collected, we will delete it promptly.

Parents or guardians may contact us at to request review or deletion of any data related to a child.

CCPA — California Users Ages 13–16

Under the California Consumer Privacy Act (CCPA), we do not sell or share the personal information of users we know to be between 13 and 16 years of age without their explicit opt-in consent. Since we do not sell personal data to any party, this restriction is fully honored by default.

GDPR-K — European Union

For users under the applicable digital consent age in their EU member state:

  • Personalized advertising is disabled.
  • Only contextual, non-behavioral ads may be served.
  • Data is processed only where legally permitted.
  • Parents or guardians may request data deletion by contacting us.

No Social or Interactive Features

Our games do not include public chat, direct messaging, user-generated content uploads, or open social networking features — eliminating a significant category of risk for younger users.

Section 08

Data Retention

We retain data only as long as necessary for the purpose for which it was collected:

  • Crash logs and diagnostics: Retained for up to 90 days, after which they are automatically deleted or anonymized by Firebase.
  • Analytics event data: Retained for up to 14 months as per Firebase Analytics default settings, after which data is aggregated and anonymized.
  • Advertising data: Governed by Google AdMob's own retention policy. We do not store advertising data on our own servers.
  • Legal compliance records: Retained for as long as required by applicable law.

Anonymized or aggregated data that can no longer identify an individual may be retained indefinitely for statistical purposes.

Section 09

Data Security

We take reasonable technical and organizational measures to protect data processed in connection with our games. These include:

  • Relying exclusively on industry-standard third-party services (Google Firebase, Google AdMob) with their own security certifications
  • Not operating our own servers that store personally identifiable information
  • Limiting data collection to the minimum required for game operation

However, no method of transmission over the internet or method of electronic storage is 100% secure. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

Section 10

Your Rights by Region

Depending on your country or region of residence, you may have the following rights regarding your personal data:

EEA / UK / Switzerland (GDPR)

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing based on legitimate interests
  • Right to withdraw consent at any time (without affecting prior lawful processing)
  • Right to lodge a complaint with your national data protection authority

California, USA (CCPA / CPRA)

  • Right to know what personal information is collected and how it is used
  • Right to delete personal information
  • Right to opt out of the sale or sharing of personal information
  • Right to non-discrimination for exercising your privacy rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

California residents: We do not sell or share your personal information as defined under CCPA/CPRA. You do not need to opt out — this is our default practice.

All Regions

Regardless of your location, you may contact us at any time to request access to, correction of, or deletion of any data associated with your use of our games.

To exercise any of your rights, contact us at . We will respond within 30 days.

Section 11

Do Not Track

Some browsers and devices transmit "Do Not Track" (DNT) signals. Currently, there is no universally accepted standard for how applications should respond to DNT signals from mobile devices.

Our games do not alter their data collection practices in response to DNT signals at this time. However, you may limit data collection through the advertising opt-out controls described in Section 6, or by contacting us directly.

Section 12

International Data Transfers

We are based in Türkiye. The third-party services we use (Google Firebase, Google AdMob) may process data on servers located in the United States or other countries outside your country of residence.

Google LLC relies on Standard Contractual Clauses (SCCs) approved by the European Commission and other appropriate safeguards for international transfers of data from the EEA. By using our games, you acknowledge that your data may be transferred to and processed in these countries.

For more information on Google's data transfer mechanisms, please refer to .

Section 13

Turkish Personal Data Protection Law (KVKK)

This Privacy Policy is prepared in accordance with the Turkish Personal Data Protection Law No. 6698 (KVKK). As a data controller established in Türkiye, we process personal data in compliance with the principles of KVKK including lawfulness, fairness, accuracy, purpose limitation, data minimization, storage limitation, and security.

Under KVKK, users located in Türkiye have the following rights:

  • The right to learn whether personal data is being processed
  • The right to request information about the processing activities
  • The right to learn the purpose of processing and whether it is used in accordance with that purpose
  • The right to know the third parties to whom data is transferred
  • The right to request correction of incomplete or incorrect data
  • The right to request deletion or destruction of data under applicable conditions
  • The right to object to processing results obtained through automated analysis
  • The right to claim compensation if damage is incurred due to unlawful processing

To exercise your KVKK rights, please contact us at . We will respond within the legal timeframe prescribed by KVKK.

Section 14

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our games after any changes constitutes your acceptance of the updated policy.

Current version: 28 February 2026